Jenny Lei, a 28-year-old CEO, transformed her initial $30,000 investment in handbags into Freja, a New York-based company generating over $9 million in annual revenue. Despite fierce competition in the luxury handbag market, Freja"s focus on minimalistic designs and sustainability has cultivated a loyal customer base. After a slow start, the brand is projected to reach $12 million in revenue this year, showcasing Lei"s resilience and innovative approach in a challenging industry.
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